invisibobble® WAVER ︎︎︎ hairtool concept + design

for New Flag GmbH

An intuitive, smart product design to replace classic, hair-damaging metal hair clips.
The playful simple but well thought-out design is adapted to the natural movements of the user and integrates various functions in its form. Result is a complex, innovative product that is same time absolutely simple and intuitive as well as blindly usable!

Winner of the German Innovation Award 2019!