tiptoi® GEN 4 ︎︎︎ evolutionary concept + design

for Ravensburger Verlag

Design @ BENEDIKT PLOETZ DESIGN
Tech-Parts Design @ Solid Fluid


tiptoi® is an audio toy for playful learning, and the new design marks its 4th generation.  
The GEN4 has undergone a clear evolution, adapting to a younger target group and their requirements. Its design sets it apart from previous versions, boasting a modern appearance and a pleasant, soft, non-slip surface. The current design prioritizes ergonomics and usability, enhancing the response of the sound module. The charging station, designed as a seamless extension of the pen, maintains consistency in concept and style.







         


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