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MINISTEPS® PLUSHIES ︎︎︎ plush toy concept + design

for Ravensburger Verlag
Design @ BENEDIKT PLOETZ DESIGN

Ministeps® is a infant toy line by Ravensburger, driven by a group of animal characters.
The goal was to convert the three most popular Ministeps characters into plush toys and create cute, cuddly 3dimensional characters, fitting styleguide.
Proportions were carefully adapted to achieve the right look in plush and technical feasibility. Posing, facial expressions and the super soft plush are invitational and friendly. Small details, the colorful clothing and the scarfs round off the design.







         


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