I designed all the characters and put up a styleguide to use them for illustrations as well as 3dimensional products. My characterdesign shows the Ministeps animals very cute and reduced, baby or toddler-like. This allows the targeted kids to connect and identify with them, as they are so equal to them. The design is also made to be feasible for different production methods and materials and to be used as well flat and 3dimensional. This makes a lot of different products possible. Made for Ravensburger, used currently in the Ministeps product line.