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MINISTEPS® CHARACTERS ︎︎︎ design + styleguide

for Ravensburger Verlag

Ministeps® is a infant toy line by Ravensburger driven by a group of characters.
Concept and design is made for a new edition of the toy line and has an modern, toddler-like and story-telling approach. It is intended to allow the target group intuitive identification. The whole design of the characters, their individual colours and patterns and other specifications, is defined in a comprehensive style guide serving as a template for all illustrations and toy designs for the further development of the brand.



         


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