MINISTEPS® CHARACTERS ︎︎︎ design + styleguide
for Ravensburger VerlagMinisteps® is a infant toy line by Ravensburger driven by a group of characters.
Concept and design is made for a new edition of the toy line and has an modern, toddler-like and story-telling approach. It is intended to allow the target group intuitive identification. The whole design of the characters, their individual colours and patterns and other specifications, is defined in a comprehensive style guide serving as a template for all illustrations and toy designs for the further development of the brand.
![](https://freight.cargo.site/t/original/i/d15f4e0ac28a6f389b0d0c44a28bbaadb5bdd8175a62994b8d6f3951681b5634/ministepsCHANGE2.jpg)
![](https://freight.cargo.site/t/original/i/7c63c0555f9d7f0e50fba4a23d1a8545324db428303bf1d7d94486082a93bdac/ministepsCHANGE3.jpg)
![](https://freight.cargo.site/t/original/i/9dddc93510fa1dbd1c4fadc0ed6750c9640b98c2556d35f8d16059a5800643f9/ministepsCHANGE.jpg)